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Ad spend soars, but still lags other sectors.
May 31, 2016
By: TOM BRANNA
Editor
US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year, as explored in a new eMarketer report, “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends.” Despite being one of the largest spenders on advertising overall in the US, this sector lags behind several other industries in t...
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